By 
Jennifer Braun Published December 15, 2024 Download 
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Lacoste has signed a five-year licensing agreement with American company Haddad Brands to expand its presence in the children’s apparel and accessories market.
As part of the agreement, the New York-based company has gained exclusive rights to design, develop, produce, and market Lacoste kids’ clothing and accessories line.
The first collection from this collaboration is set to debut in mid-July 2025. The financial terms of the deal were not disclosed.
